With a drummer for a father and a sister who was into illegal street racing, Subtractive’s (Alex Hunt’s) childhood was anything but normal. By age 13, Alex was already hooked by the euphoric, confidence-inducing sounds of electronic dance music. “I used to beg my sister to let me ride along on races… Sometimes she would give in. The days following, I would be asking her what music her friends were listening to in the car.”
After his initial exposure, it didn’t take long for Hunt to dedicate himself to learning the art of music creation. The young producer spent his nights practicing skills such as mixing, sampling, and synthesis. As years went on, Alex began making the trek to Detroit nearly every weekend. Immersing himself in Detroit’s underground party scene while armed with a head full of production knowledge, Alex Hunt underwent a musical transformation; this is when he became Subtractive.
Over the years, Subtractive has performed at events and festivals across North America and beyond, from Detroit to Chicago, Windsor, and Tulum. He has shared the stage with a wide range of artists, including Justin Martin, Tinlicker, Kenneth Thomas, J Phlip, Donnerstag, Omar Labastida, Kyle Watson, Emma Hewitt, Florian Frings, Justin James, Shaded, Candyland, Kill Paris, Gettoblaster, DJ Hyperactive, Golf Clap, Kill Frenzy, and many more.
An artist whose eyes and ears are consistently set on the future, Subtractive strives to create music that is wholly non-traditional. His compositions push the boundaries of electronic sound, blending dream-like synth melodies, pristinely processed vocals, and floor-shaking basslines. By manipulating energy with precision, Subtractive’s productions transport listeners on a journey, captivating audiences across the globe.